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OUR STORY


Kirsten Chalmers
Psychologist / Director
Point Zero Cellars 

Kirsten is a registered psychologist by profession and and an entrepreneur by nature.  In 2020, Covid struck and Kirsten’s life, like many, changed.  She decided to take a break from her work and at the same time, a break from alcohol.  Needless to say that decision had a bigger impact on her life than Covid itself and she soon realised the benefits of taking a break from alcohol.

 

She came to understand the mindful drinking and sober curious movement and decided to get involved and with that, Point Zero Cellars was born.

 

Point Zero Cellars was established to fulfil two gaps in the market:

 

Firstly to make taking a break from alcohol less about sobriety and more about good health.  There is a very strong sober curious movement in the US and UK, which is less pronounced in Australia but Kirsten would like to join the call to take a break from alcohol for purely health reasons and encourages others to do the same. New research indicates that there is no such thing as a "safe" level of drinking, so taking a break and being mindful about our alcohol intake is simply good practice.

And secondly,  the need to provide more high quality, well-balanced alcohol-free options and to start bringing these options to market.  Just because adults are taking a break from alcohol shouldn't mean they are expected to endure tasteless or super sugary soda alternatives.  The mindful drinker has a sophisticated palette and our vision is for a range of great alcohol-free options to be available both online and at bars, hotels, restaurants and venues so that anyone who chooses not to drink alcohol has a viable no or low alcohol adult drink available. 

OUR VISION

TO BE A PART OF A GROWING MOVEMENT TO MAKE ALCOHOL-FREE LIVING AS MAINSTREAM AS IT'S COUNTERPART.

  • TO EDUCATE PEOPLE ABOUT THE BENEFITS OF DECREASING THEIR ALCOHOL INTAKE AND MAKING SURE THAT HIGH QUALITY ALTERNATIVES ARE AVAILABLE.

  • TO SOURCE AND MAKE AVAILABLE  SUPERIOR ALCOHOL-FREE OPTIONS  TO EVERYONE, AUSTRALIA-WIDE.

Point Zero Living

We strive to be a socially responsible company. We also support anyone making the switch to alcohol-free options by offering a free 30-day courses to follow, run a group to encourage like-minded people taking a break from alcohol or decreasing their consumption and offer professional coaching to anyone needing a bit more than a self-paced course to help them take a break from alcohol.

Point Zero Cellars

Point Zero Cellars (PZC) is a Melbourne based company that imports fine alcohol-free wines and superior AF spirits from around the world and distributes these throughout Australia.  Our portfolio includes wines from South Africa’s fines wineries and spirits, craft beers and RTD mocktails, sourced from Canada. 

We are focused on one leading brand in each category so that each of our brands can enjoy our full attention and experience maximum growth in their category.  We work with distribution partners in the beverage industry and attend trade shows to ensure hospitality venues such as bars, restaurants have easy access to a premium range of non-alcoholic beverages.  Our online store services our retail clients, however we also distribute to online and bricks and mortar retail stores, both in grocery and liquor.